Malaysia Airports Holdings (MAHB) is looking to re-brand and the plan is to do it in three stages.
Stage one is a brand audit which will include a review of its original objectives i.e its mission and goals.
The second stage, includes the development of the brand’s blueprint and the last stage comprises internal workshops and training, as well as a communications plan for the new brand launch, media events and above-the-line and below-the-line engagements.
The initiative will also include The Kuala Lumpur International Airport.
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
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