Malaysia Airports looking to re-brand

Malaysia Airports Holdings (MAHB) is looking to re-brand and the plan is to do it in three stages.

Stage one is a brand audit which will include a review of its original objectives i.e its mission and goals.

The second stage, includes the development of the brand’s blueprint and the last stage comprises internal workshops and training, as well as a communications plan for the new brand launch, media events and above-the-line and below-the-line engagements.

The initiative will also include The Kuala Lumpur International Airport.

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


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