Malaysia Airports champions national entrepreneurs and brands

3 years ago
proudlymalaysianmerdeka

merdeka(marketingmagazine.com.my) – Entitled #ProudlyMalaysian, Malaysia Airports says the focus will be the commercial division’s long-term priority, as the campaign was launched alongside the country’s 59th Merdeka and 53rd Malaysia Day celebrations.

Explaining the new programme, Malaysia Airports’ Senior General Manager, Commercial Services, Mohammad Nazli Abdul Aziz commented, “Airports are often the first and last destination for visitors and Malaysians coming in and leaving the country. As the gatekeeper of these key entry and exit points, Malaysia Airports is well positioned to champion all-things Malaysia.”

“Within KLIA and klia2, we have a variety of brands and outlets that are Malaysian, or Malaysian-owned. Some are established names locally and internationally. Even as we celebrate these well-known home-grown labels, let us not forget that there are also up and coming local names that deserve our attention and support.”

He said the hope is that Malaysian airport retailers will be encouraged to offer specially-packaged #ProudlyMalaysian products to heighten awareness and generate sales.

To celebrate the launch, Malaysia Airports has initiated an online #ProudlyMalaysian contest.

Participants are being encouraged to take a photograph at the Proudly Malaysian photo booths in the Main Terminal Buildings of KLIA and klia2.

They are then being asked to hashtag #ProudlyMalaysian and upload these via Twitter and/or Instagram, with a caption.

Participants will receive discounted e-vouchers and also have the opportunity to win one of 59 customized #ProudlyMalaysian prizes being given away to commemorate 59 years of independence.

There will also be 59 cash vouchers worth RM59 ($14.57) each to 59 lucky visitors and Malaysians during the launch, on 31 August and on 16 September. The actual campaign runs from today through to September 16.


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