Admatik continues to strengthen its regional leadership with the appointment of Narayan Murthy Ivaturi as Chief Revenue Officer for Admatik, within weeks of announcing Sanchit Sanga’s appointment as Strategic Advisor.
Narayan has been a driving force in the ad-tech space regionally and globally, having held key positions in multiple leading ad-tech companies like DDB, Yahoo, Vserv, WPP, FreakOut and most recently InMobi where he served as the Director Sales South-East Asia.
With a strong foothold and network in South-East Asia as well as Global Digital markets (he served as Global COO for FreakOut), Narayan comes with critical experience of leading business growth and expansion.
Admatik is a Malaysia head-quartered story-tech ecosystem, building effective advertising solutions across Rich Media, Creative Automation, Real Location-based data, Audience Insights, Social Display, DOOH, and all other pieces which seamlessly flow into “storytelling enhanced with technology for better outcomes” as a principle to deliver real value for advertisers.
Founded by Tony Kan, an industry veteran, who had previously worked with multiple large adtech firms like Vserv, FreakOut etc, Admatik has proudly remained profitable since its inception and is currently in its fourth year of operations, with deep penetration across clients in Malaysia and beginning to expand into South-East Asian markets.
Abdul Wahab, Co-Founder and COO of Admatik has deep digital pedigree across various successfully scaled digital start-ups across the region such as iBibo, Vserv and FreakOut.
Commenting on his move, Narayan said “Being part of the advertising industry for 20 years and having seen the dynamics of the industry evolve, it’s very refreshing to see Admatik’s story-tech approach that uniquely combines the traditional story telling with cutting edge technology solutions to create path breaking solutions for clients.
I am very proud of their phenomenal growth over the past few years and am absolutely thrilled to set out on this entrepreneurial adventure to drive both market and product expansion across the region and globally. Driving regional market acceleration and data-led ecosystem enhancements are my key priorities at the moment.
The icing on the cake is having worked with Tony, Abdul and Sanchit for many years in the past, it feels like coming home to an all-star team of friends.
Welcoming Narayan on board, Tony Kan commented “We are truly privileged to have Narayan on board. We have worked closely together on multiple occasions, and I can confidently claim that in terms of market leadership and network, domain expertise and experience in scaling organizations, there could not have been a better person than him.
We are geared for a high-acceleration phase for Admatik and Narayan is undoubtedly the best driver of that engine we could hope for. We look forward to an exhilarating journey ahead with this team”.
Speaking of Narayan’s addition to the team, Abdul commented “Having known Narayan for over a decade, I am really excited to have him join us, which not only strengthens our leadership team but places us at a vantage point to drive Admatik’s growth plan across the region into the SEA Markets and product enhancements in the coming days”
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
