C27 Collaborates with Experiential Design Team (EDT) to Elevate Creative Marketing Initiatives

Welcome to the future. C27 is proud to announce its partnership with Experiential Design Team, better known as EDT. This is a bold but expected step for the digital enablement firm in revolutionising marketing and brand experiences in Malaysia.

“It’s been a decade, and while C27 has excelled in creating screen-based experiences, we recognise the value of integrating the physical world. EDT brings the expertise to bridge that gap,” says C27 CEO Fazil Fuad. At its core, EDT specialises in creating immersive, interactive experiences that blur the line between digital and physical realities. This means that instead of passively experiencing a brand, company, or product, you’re now active participants in its entire story.

This versatility in transitioning between online and offline spaces gives us boundless possibilities to expand our creativity from screens to the real world.

Just imagine music festivals, especially with names like Good Vibes Festival and, more recently, Supalapa Festival, already under our belt – these events have showcased our expertise and highlighted our ability to create unforgettable experiences. Now, the upcoming Good Vibes Festival 2024 presents us with this opportunity to flex our digital and marketing capabilities, allowing us to truly push it to the limit.

So, this is what you can expect from this partnership—not just with music festivals. We’ll continue to expand our efforts with more on-ground activations, creatingspaces where brands can tell their stories holistically. “As leaders in the digital space, our focus has always been on improving the way people engage with brands, and this collaboration is simply a testament to that,” Fazil adds.