A memorandum of understanding has been signed between REV Media Group (RMG) and MyMall through SME Bank, creating synergy in efforts to help Small and Medium Enterprise (SME) entrepreneurs in Malaysia.
RMG has been appointed by the Ministry of Entrepreneur Development and Cooperatives (MEDAC) as a strategic partner for this MyMall initiative.
The exchange of a memorandum of understanding between MyMall and strategic partners was witnessed by YAB Prime Minister, Dato’ Sri Ismail Sabri Bin Yaakob at the Malaysian Family Aspirations Tour Selangor located at the Ministry of Entrepreneur Development and Cooperatives’ (MEDAC) booth at Carnival site, Shah Alam Stadium Compound, Selangor Darul Ehsan last Friday.
MEDAC introduced a digital platform called MyMall which is an entrepreneurial ecosystem development platform dedicated to entrepreneurs and local products. MyMall includes four main axes; e-commerce, training, financing, and marketing.
As a strategic partner, RMG will help SME entrepreneurs in Malaysia by giving them the opportunity to advertise with REV Ad Manager (RAM) advertising platform.
RAM is a collaboration between REV Media Group and Dattel Asia Group, a data analytics and consumer intelligence company that offers a unique solution in empowering brands and agencies to target audiences based on strategic consumer insights.
RMG’s Chief Operating Officer, Nicholas Sagau said, “RMG is giving free credit to SME entrepreneurs and members of the MyMall business community for them to start advertising their business products and services.
“RAM is powered by Artificial Intelligence (AI) technology for better audience targeting. We believe that REV Ad Manager (RAM) can help these entrepreneurs get a wider reach and leverage the platform’s data to make more informed marketing decisions,” he added.
The SME entrepreneurs will be assisted by REV Marketing Partners, a RAM platform partner for the marketing process of products and services in MyMall.
By using the REV Ad Manager platform, SME entrepreneurs can directly advertise their products and leverage on the 15.8 million unique visitors on RMG’s audience network across leading brands such as Berita Harian, Harian Metro, New Straits Times and more.
As a leading digital publisher in Malaysia, REV Media Group welcomes this initiative and always strives to be the best aid to the local entrepreneurs so we can bring their marketing process to a better desired level.
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