DDB FRESH- a fashion innovation agency with sustainability at its heart

DDB FRESH, the world’s first fashion innovation agency for non-fashion brands that will focus on creating specialist products and campaigns to permeate culture for the good of the planet has arrived.

With a combination of fashion, functionality and technology, DDB FRESH will leverage on its belief that all brands can become cultural icons which can then affect behaviour change and have a positive impact on the ever-evolving issues posed by climate change.

Already in a pre-development stage with some of the world’s largest brands on a number of projects, its launch was announced on 4th October by DDB Europe, under the aegis of DDB Worldwide, one of the world’s largest and most influential advertising and Marketing networks.

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Darko Silajdzic, Executive Group Chairman of DDB Prague

“Our shared passion for innovation and fashion is what gave birth to the new unexpected agency model that is DDB FRESH,” said Darko Silajdzic, Executive Group Chairman of DDB Prague.

“Turning brands into cultural icons while nurturing a sustainable world is our purpose and we are beyond excited that the journey has begun,” he shared.

The new agency will be based in Prague and led by Darko – also the founder of gaming agency DDB For The Win – who will lead a team of fashion and product innovation specialists experienced in fields like gaming, experience design and advertising, for brands such as Adidas, H&M and McDonalds.

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


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