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Author Archives: Lincoln Yap

Placement ads or news broadcasts?

‘To Be or Not to Be’, the opening line of a soliloquy by Prince Hamlet [...]

01
Nov
How low can you go?

Transitioning from a business to a brand. With geopolitical tensions rising, the global economy sinking [...]

27
Oct
Festival of Lights can light up local businesses

Maxis’ Deepavali campaign spotlights local Indian businesses Light up Possibilities, Maxis’ campaign is designed to [...]

22
Oct
The Star’s Majoriti 7 hits the market today.

Star Media Group launches new product offering. Star Media Group (SMG) today launched a new [...]

20
Oct
Target audiences and track brand performance for free

Two new solutions recently launched to explore target audiences and track brand performance with best-in-class [...]

20
Oct
Edelman APAC appoints new CEO

The former editor-in-chief of The Straits Times, Warren Fernandez, has been appointed the APAC CEO [...]

18
Oct
Marketing Election Watch #3

We said we’d be watching – we still are! Yes indeed. But to briefly recap, [...]

17
Oct
Marketing Election Watch #2

THE WATCHERS ARE BACK! When we said we’d be watching, we meant it. And while on [...]

13
Oct
Marketing Election Watch #1

THE ELECTIONS ARE ON! MARKETING Magazine is on watch for developments that may or may [...]

11
Oct
The Flattening Of The Marketing Funnel

A talk with Srikanth Ramachandran A typical marketing funnel has a top, middle and bottom [...]

10
Oct
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