Omnicom Media Group MY fuels Performance Marketing capabilities with Google - MARKETING Magazine Asia


Omnicom Media Group MY fuels Performance Marketing capabilities with Google

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Omnicom Media Group (OMG) Malaysia announced a partnership with Google to enhance the agency’s suite of performance marketing capabilities.

Through the collaboration, Omnicom Malaysia will gain access to Google’s beta tools, elevate its Google Marketing Platform expertise and nurture employees’ skills through a series of curated training programs conducted by Google.

This strategic move fosters the agency’s vision to offer top-notch performance marketing campaigns for clients

With a substantial number of clients prioritising budget on Google Ads campaigns, the agency shifted its focus towards creating customised advanced tools to analyse, optimise and automate their campaigns.

One of the capabilities provides real-time data on overall account health and zooms into specific features to improve the efficiency of campaigns and results for clients.  

The partnership also offers tools to reduce time spent on analysis and boost optimization, which could result in a decrease in campaigns turnaround time by up to 30%.

Besides aiding clients in their  digital transformation journey with customized tools, the partnership will also focus on developing the skills of the Omnicom team.

The collaboration will enable Omnicom to leverage on a curated Google training curriculum to empower new Omnicom employees with Google-centric skills. This initiative underscores Omnicom’s commitment to empower its employees and provide the best team for clients.  

“Our media agency partners continue to be a core component to the digital advertising ecosystem. We’re pleased to collaborate with Omnicom to invest in the key areas of operational efficiencies and nurturing future digital talent. I am very proud to be on this journey with Omnicom and together we hope  to deliver greater impact to customers business and marketing objectives”, said Marc Woo, Managing Director, Google Malaysia & Frontier Markets. 

Eileen Ooi, Chief Operating Officer at Omnicom Media Group Malaysia shared, “It is always great to be able to grow and  transform with a partner that shares our same ambitions and leans in effectively to make it happen.  Omnicom Media Group create solutions to not only address our clients or agency goals but also focus  on driving a bigger force which pushes boundaries in the way we operate, accelerate campaigns for  our clients and address the talent gaps in the industry. We look forward to continuing to grow together  and shape the industry forward.”  

At the Think Search Award paneled by Google and industry experts, Omnicom Media Group Malaysia was awarded the Best use of Google Search: Agency of the Year.

Omnicom Media Group Malaysia stood out for displaying Search excellence by focusing on advanced analytics driven approach for its campaigns to deliver transformational business to clients.


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