GrowthOps Asia to Drive Technology, Performance, and Social Media Excellence for TM

GrowthOps Asia, the award-winning marketing transformation agency, has been appointed as Technology, Performance, and Social Media Partner of TM to oversee their digital channels. This includes management of digital media, social media, web presence, and analytics across various business units, with a specific emphasis on Unifi brand.

As part of this partnership, GrowthOps will promote the brands and products across all digital channels. This involves strategic consultation, customer experience research and design, effective media procurement, impactful social media campaigns, and the seamless delivery of marketing technology solutions, for the next three years until April 2026.

GrowthOps has already demonstrated their capabilities by supporting the launch of Yunni the mascot for Unifi’s convergence package, uni5G campaign, and executing more than 34 successful campaigns.

Chee Hung Goon, Chief Executive Officer of GrowthOps Asia announcing the extended partnership said, “This appointment underscores GrowthOps’ capabilities to deliver marketing transformative campaigns that span the entire digital funnel.

As we embark on this exciting journey with TM, we are poised to redefine the digital landscape. Our expertise in driving strategic, high-impact initiatives and comprehensive solutions will empower TM to stand out in the ever-evolving digital realm. Together, we’re not just embracing change; we’re driving it with precision and purpose.”

Over the past 12 months, GrowthOps Malaysia has garnered numerous accolades, including two Malaysian EFFIE Awards for their outstanding collaboration with Grab, and has reported substantial growth driven by increased integrated work.

Leveraging Malaysia as their regional hub with a team of 170 dedicated professionals, GrowthOps’ existing portfolio of clients have tapped into their end-to-end technological and marketing expertise for major product launches. Notable projects include in 17 markets, Grab on Tiktok, Kia vehicle launches in Vietnam, and a Pilot Training Content Hub for Emirates Airlines in the United Arab Emirates (UAE).

Christopher Greenough, General Manager of GrowthOps Malaysia, said, “At GrowthOps, we’re dedicated to delivering strategic excellence and high-impact experiences. As TM’s Technology, Performance, and Social Media Partner, we’re eager to showcase our end-to-end digital solutions, with a clear focus on driving effective results for brand success in the digital landscape.”

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


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