Shu Wei hits the ground running at Sime Darby Property

Wednesday was his last day at Telekom Malaysia and yesterday Datuk Lai Shu Wei started a brand new day at Sime Darby Property Berhad as their Chief Marketing & Sales Officer, reporting to the Group MD. 

At TM, as VP and head of marketing for unifi, he also doubled up as CEO of TM Net and CEO of TM Multimedia. 

Shu Wei is a celebrated Chief Marketing Officer (CMO) and in 2019 was awarded MARKETING Magazine’s ultimate accolade as CMO of The Year.

With over 25 years of experience in branding and marketing in various industries, he was key in the launch on TM’s first mobile service under the brand webe and unifi mobile. 

He also worked at Standard Chartered Bank, Maxis and Johnson & Johnson where he scored many firsts: the first credit card to be fully on-boarded digitally, launch of the first iPhone in Malaysia and helped rebrand Hotline Prepaid to become Malaysia’s top lifestyle brand.

A seasoned marketer, Shu Wei is a thought leader in marketing management, business planning, consumer products, CRM, brand management, communications, content businesses, and go-to-market execution.  

TIME TO ENTER APPIES

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2024 to May 2025

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