Posted on by Vishnu Devarajan
Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene
Sime Darby Property partners Maybank to offers instant approval for eligible homebuyers
10 Oct
Sime Darby Property Bhd and Maybank announced a partnership to integrate Maybank Home2u financing platform into Sime Darby Property’s online booking system (OBS), offering instant home financing approval and competitive financing rates to homebuyers.
In a press release issued on Tuesday, Maybank group CEO of community financial services Datuk John Chong said that this partnership complements Maybank’s current holistic home ownership financing solutions, making home ownership easier.
“With this collaboration, we are able to offer instant approval and competitive financing rates with Maybank Home2u on Sime Darby Property’s OBS platform. Maybank also offers a full suite of services including flexible repayment terms to fit their budget, solutions for home renovation with Home+Reno and MyDeco, to increase the comfort of your home and that is customised to your style,” said Chong.
According to the press release, potential homebuyers can instantly check their eligibility and apply for home financing with Maybank Home2u. Once qualified, the application will be approved within approximately 10 seconds, while the letter of offer will be issued within an hour of booking on the OBS.
Additionally, home buyers will be assigned a dedicated Maybank mortgage representative and have the option to check their home financing application status on the Maybank2u website.
Meanwhile, under Sime Darby Property’s Great Deals campaign, the developer is offering competitive preferential financing rates through Maybank Home2u with MOT, stamp duty and legal fees borne by them. The promotional campaign is currently ongoing until Dec 31, 2023.
“Our ability to offer a full end-to-end online sales experience puts us ahead of the industry, with customers enjoying seamless transactions within Sime Darby Property’s home purchase journey.” said Sime Darby Property chief marketing and sales officer Datuk Lai Shu Wei in the statement.
“We strive to provide unparalleled convenience for homebuyers to view, register, select their dream homes and complete payments online. This collaboration with Maybank perfectly complements our mission to deliver the experience to our fullest capabilities,” he added.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
