Wavemaker Malaysia wins CARiNG Loyalty Programme media duties.

Wavemaker Malaysia has announced that it has won the media business of Caring Pharmacy’s Loyalty programme. 

The appointment, which comes after a competitive pitch includes strategy, planning, buying and CRM growth.

Caring Pharmacy holds the largest membership base in Malaysia, and the role it plays in promoting a healthy community built around care & wellbeing means a strong drive at focusing and developing its mobile application to further enhance penetration and customer-experience. 

For Wavemaker Malaysia, Caring Pharmacy’s drive towards digital transformation was a fertile partnership ground for Business, Brand and Digital Transformation are at the core of its proprietary Provocative Planning methodology. 

Deploying it for the pitch Wavemaker Malaysia’s showcased a strong understanding of the loyalty program category dynamics, audience segmentations and a forward-thinking media strategy which lays the foundation for the ambitious goal of 2.5 million members by end of 2023. 

Wavemaker Malaysia’s General Manager Sheley Lim said: “Bold ambition needs a bold operating method and provocative planning, and industry-first tools ensure we focus on growth and move beyond safe media strategy, for business are looking for more than just a media agency”

Ms Seow, Head of Marketing said “Wavemaker Malaysia proposal set them apart for the brilliant synergy of enthusiasm, future-proof media approach they brought to the table. For us the only way to succeed with our ambitious goal is to partner with ambitious agency and Wavemaker ticked all the right boxes”.


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene