Wavemaker Malaysia wins CARiNG Loyalty Programme media duties.

Wavemaker Malaysia has announced that it has won the media business of Caring Pharmacy’s Loyalty programme. 

The appointment, which comes after a competitive pitch includes strategy, planning, buying and CRM growth.

Caring Pharmacy holds the largest membership base in Malaysia, and the role it plays in promoting a healthy community built around care & wellbeing means a strong drive at focusing and developing its mobile application to further enhance penetration and customer-experience. 

For Wavemaker Malaysia, Caring Pharmacy’s drive towards digital transformation was a fertile partnership ground for Business, Brand and Digital Transformation are at the core of its proprietary Provocative Planning methodology. 

Deploying it for the pitch Wavemaker Malaysia’s showcased a strong understanding of the loyalty program category dynamics, audience segmentations and a forward-thinking media strategy which lays the foundation for the ambitious goal of 2.5 million members by end of 2023. 

Wavemaker Malaysia’s General Manager Sheley Lim said: “Bold ambition needs a bold operating method and provocative planning, and industry-first tools ensure we focus on growth and move beyond safe media strategy, for business are looking for more than just a media agency”

Ms Seow, Head of Marketing said “Wavemaker Malaysia proposal set them apart for the brilliant synergy of enthusiasm, future-proof media approach they brought to the table. For us the only way to succeed with our ambitious goal is to partner with ambitious agency and Wavemaker ticked all the right boxes”.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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