How YTM is champing our nation’s history with its transformation programme

Yayasan Telekom Malaysia (YTM), the charitable trust arm of Telekom Malaysia is on track with It’s Muzium Telekom Transformation Plan 2022 – 2024.

Having recently sought partner organisations to operate, on a management basis, the Muzium Telekom Kuala Lumpur and the Telegraph Museum Taiping is on track to bigger and better things.

Izylyn Ramli, YTM’s director, told MARKETING magazine, given the niche requirements for such operations, the response had been very good as evidenced in a series of briefings held on August 25, 2022.

She added that given the requirements for the reimagined spaces planned, no single respondents to YTM’s outreach may have all the requisites and thus the briefings had provided avenues for workarounds.

The main briefings focused on the niche requirements required from the different responding parties while separate briefings were held for potential partners for the F&B spaces envisioned.

Among the newly reimagined spaces will be the National Telecommunications Gallery, Digital Art Gallery, Museum Black Box Theatre, Museum Cafe and Restaurant, Kids Discovery and Thematic Exhibition Rooms, among others.

Izlyn, who is also a Malaysian Chief Marketing Officers (CMO) 2021 Awards winner, said that the recent post pandemic period had been busy and that YTM had been ‘very encouraged by the ‘visitorship’.

Having begun working on the museum transformation plan since taking up her post last August, Izlyn pointed out that there is a concerted effort for greater engagement with visitors through quality narratives by creating a higher level of accessibility.

This would be done with galleries, both physical and digital, to encourage the participation of local artists in exhibitions – enabling buying and selling – as well providing engaging spaces for events and the like.

The foundation expects the Muzium Telekom Transformation Plan 2022 – 2024 to embark on the Telekom Group’s vision to become a human-centred tech company and enabler of Digital Malaysia, once the partner companies come on board by the end of this year or early 2023. 

Some fun trivia about Izlyn; she is also a celebrated vocalist. Visit here.


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