In conjunction with International Worker’s Day, Red Bull Malaysia celebrates the movers of the nation on the wall of iconic Coliseum Theatre which has stood majestically in the heart of Kuala Lumpur since 1920.
Creative agency Muma Malaysia collaborated with street artist Eki to paint the wall with graffiti that featured Malaysian workers charging forward with the spirit of a bull.
Between torrential downpours and scorching heat of Malaysia, Eki and his crew took 7 days to complete the work of art. Over the years, Red Bull has marked Labour Day as an important event in their marketing calendar as it believes that workers are truly the unsung heroes of the nation.
They are the hands that feed the nation, build every skyscraper, care for, and protect the nation. And Red Bull wants to celebrate that.
The wall was also featured in an online film that glorified the hard workers of Malaysia produced by Director’s Think Tank.
MARKETING Magazine is not responsible for the content of external sites.