Libresse and Muma Malaysia reimagine the Nyonya Kebaya


Libresse, known for its bold, award-winning efforts in V-Zone education and women empowerment, unveils the brand-new Libresse V-Kebaya Limited Edition range which brings to life V-Zone confidence and femininity through a modern interpretation of the Nyonya Kebaya floral designs.

In collaboration with creative agency Muma Malaysia, Libresse reimagined the Nyonya Kebaya Chrysanthemum and Peony designs with the vulva as the heart of the floral embroidery. Thus, creating a symbolism of true femininity to inspire Malaysian women to love their V-zone.

Libresse went even further to designed two pieces of the V-Kebaya. The handcrafted V-Kebayas will be worn by influencers to promote the limited-edition range. In addition, consumers will receive a special gift that comes in the form of V-Kebaya inspired tote bags with every purchase of Big Value Packs.

V-Kebaya Chrysanthemum
V-Kebaya Peony

Peranakan or Baba Nyonya is a fusion of Malay and Chinese cultures that gave birth to the Nyonya Kebaya. This fitting, lace-trimmed baju kebaya, which most Malaysians are familiar with, emerged in the 1920s. It’s a culturally defining fashion piece which inspired women to embrace their femininity”, said Deenie Ong, Marketing Manager, Feminine Care, Vinda Malaysia. “It continues to be iconic and well loved by many Malaysian women today, thus the perfect inspiration for our limited-edition range, released in conjunction with Malaysia day to celebrate women’s cultural progression in our country.”

“At Libresse, we aim to create a world where women can live the life they want by breaking V zone taboos, and that begins with knowing and loving the V-Zone. Knowing your V is knowing that yours is perfect, the way it is”, Deenie added. “This reimagined V-Kebaya design sends a powerful message that our V-zone is part of who we are as women, and that we should be proud and confident in our own skin.”

Libresse V-Kebaya

The Libresse V-Kebaya Limited Edition sanitary pads offer the same product features and benefits that Libresse users have come to know and love. These include SecureFit designed with wider front, narrower middle and a split rear end to hug women’s curves snugly and Deep Flow Channels (DFC) for quick absorption. Together, they work hand-in-hand to deliver an all-around better fit as well as superior absorption for ultimate protection and complete confidence.

“We invite all ladies to join us in celebrating our pride as Malaysian women, in all our different shapes, sizes and cultural diversity, this September. Let’s normalise V-Zone taboos in an open, positive and respectful manner by encouraging women to embrace this beautiful part of their body, together,” concluded Deenie.

Follow Vinda’s Official Store in Shopee on 8 September (Wednesday), 3pm and Watsons Malaysia’s  Facebook on 15 September (Wednesday) 12pm to join the Libresse V-Kebaya live sessions with Malaysian personalities Ili Ruzanna and Amanda Andrea, as they share more about the Libresse V-Kebaya Limited Edition, the exclusive deals and giveaways.

For more information, click here.

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

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