Libresse & Muma MY encourages women to normalise talking about their periods with launch of special stationary box - MARKETING Magazine Asia


Libresse & Muma MY encourages women to normalise talking about their periods with launch of special stationary box

International feminine hygiene brand, Libresse, together with advertising agency, Muma Malaysia, have launched a special stationary holder, Stationer-V Box, in an effort to normalise conversations regarding period. 

A global survey by Libresse revealed that 9 out 10 women hide their period and 52% of women would rather ask their boss for a pay rise than admit they are on their period in the office.

As part of Libresse’s brand mission to break women’s health related taboos, the Stationer-V Box is designed to move “emergency pads” out of bottom drawers and onto desktops to encourage women to not be shy about their periods. 

The box has a main compartment where women can store their office stationery and a bottom compartment where emergency pads can be kept securely. In case of period emergencies, women can simply pull out the pen from a pen hole that locks the pad compartment. 

Although at first glance the Stationer-V Box appears to be printed with a regular tropical floral design, a closer look at the box reveals subtle illustrations of vulvas within the design. 

According to the company, the Stationer-V Box is available as a gift with every purchase of a Libresse Big Value Pack.

CREDITS

Clients: Deenie Ong, Cheryl Wang, Christina Yong

Designers: Alex Chan, Kong Wai Yi & Phon Wei Xing 

Creative partners: Choo Chee Wee & Donevan Chew

Business Director: Pang Li Li

Print Production: United YL Printers


MARKETING Magazine is not responsible for the content of external sites.



Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene