No longer just industry buzz, Astro confirms partnership with Netflix

Astro and Netflix announced a partnership today that will bring Netflix’s streaming service to Astro’s platform and provide its customers with more entertainment options.  As of now, Astro customers will soon be able to access Netflix through their connected Ultra Boxes and eventually, through their connected Ulti Boxes. 

“Our partnership with Netflix consolidates Astro’s position as the No.1 entertainment destination for Malaysians by offering the best streaming  services alongside our own best-loved originals, vernacular signatures, live sports and local  blockbuster movies,” said Group Chief Executive Officer of Astro, Henry Tan. “Our announcements to date will extend our leadership in delivering the best  entertainment experience to Malaysians.” 

With this partnership, Astro and Netflix aim to provide Malaysians with a convenient alternative to access Netflix with their existing Astro subscription and also the ability to pay for the subscriptions in a single bill. 

“From Hollywood  films like Army of the Dead, to top series like La Casa de Papel from Spain, Lupin from France, and great Korean dramas like Vincenzo, we believe that great stories can come from anywhere and can be loved everywhere,” said Vice President for Business Development APAC at Netflix, Tony Zameczkowski. “I’m thrilled that our partnership with Astro allows us to bring a world class multi-device entertainment experience to more Malaysians.” 

Audiences are tired of navigating between multiple services to find what they are looking for. In an interview with MARKETING Magazine earlier this year, Astro said hopes to address the issue of subscription fatigue by allowing users group multiple subscriptions under a single umbrella with one account, login, payment preference, etc.

During the interview, Henry explained that Astro has no plans to join the streaming wars but instead wants to embrace all the combatants into their fold, offering them win-win partnerships, allowing them to scale their numbers through Astro’s footprint of more than  74% of Malaysian households. The new realisation is that streaming services are complementary rather than cannibalistic to Astro’s business.

To read the full interview with Henry Tan on Astro’s new journey as a super-aggregator, click here.

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