China’s version of Netflix winning over Malaysians

1 month ago

Streaming platforms are going head to head to win consumer’s attention, and one player that’s upping the game in Malaysia is Chinese owned OTT, iQIYI.

Malaysia is the first market outside China to experience the iQIYI app and its premium entertainment content through a multi-platform partnership with Astro last year.

iQIYI broke the record with over 1.3mil monthly active users (MAU) in just nine months, on top of 1.5 million of average monthly reach on TV.

The overwhelming result shows that iQIYI content is consumed beyond Chinese fans, extending to Malay and English fans.

Dinner Mate
The Little Nyonya

Malay, Korean and China dramas have dominated the top 10 most watched shows ranking.

The premiere of the first ever Malay drama featured on iQIYI App “7 Hari Mencintaiku 2” is now the No.1 content on iQIYI, contributing to a huge influx of new users.

Korean content “Backstreet Rookie”, available via VIP subscription comes in second, followed by “Hotel De Luna” in third place.

7 Hari Mencintaiku 2
Backstreet Rookie

Watch this video on how iQIYI is gaining high traction and contact the AMS team to see how your brand can ride the streaming wave.

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