Listen to this articleThe airasia Superapp and foodpanda jointly announce a groundbreaking partnership, combining the strengths of both platforms to offer better value and greater convenience to users across Asean and beyond.
This strategic partnership enables both platforms to leverage on each other’s strengths, whereby airasia Superapp’s ride-hailing service, airasia ride is made available on the foodpanda app*.
In turn, foodpanda – the largest on-demand food and grocery delivery service in Asia outside China – will be powering the travel superapp’s food delivery service, connecting millions of airasia Superapp users to foodpanda’s extensive network of more than 100,000 merchants and thousands of delivery partners.
With this, airasia Superapp’s food offerings will move towards a dine-in model.
Tony Fernandes, CEO of Capital A commented, “We are laser-focused on fulfilling our travel superapp vision, and we are glad to have found positive synergy with a strong delivery partner as we move on to a dine-in model for our food business.
This platform partnership will enable us to leverage on each others’ strengths – foodpanda’s food & grocery delivery prowess and our ride-hailing services backed by a complete travel superapp ecosystem, both a necessity for travellers and everyday users of both apps alike.
There is so much potential where both airasia Superapp and foodpanda can further explore together, such as payment solutions via BigPay, joint loyalty programs with airasia rewards, possible subscription plans and much more.
We are happy to kick-off this partnership today with our food & ride-hailing collaboration in Malaysia.”
Jakob Angele, CEO of foodpanda said, “The opportunity to bring together two of Malaysia’s biggest household brands is a special one for us; we’ve both built great services that Malaysian customers have grown to rely on and love – so this is a natural partnership to jointly offer great value, variety and convenience to all our customers.”
Mohamad Hafidz Mohd Fadzil, acting CEO airasia Superapp added, “As a regional travel superapp, we are all about providing a seamless and convenient experience to users, who are primarily travellers across the Asean region.
We are a one-stop centre for everything they need, from flights, accommodations, rides to and from the airports and hotels, to even culinary experiences via food delivery or dine-in reservations.
We look forward to further excelling in the superapp space with this landmark partnership today.”
To celebrate the partnership, both airasia Superapp and foodpanda customers can look forward to exclusive ride-hailing and food delivery deals. Check out both the foodpanda app and airasia Superapp for more details.
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
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