Award-winning director Wuthisak “Un” Anarnkaporn from FACTORY01 and MullenLowe Singapore have teamed up to create a new collection of brand films for PRISM+, with post-production led by THEQUIETLAB Singapore and Bangkok.

In each film we follow a different cast of characters inspired from the TV-watching habits many of us share, as they are unwittingly drawn into the entertainment universe through PRISM+’s high-definition television systems and full-suite entertainment system.

The films turn common TV tropes on their head to communicate the level of audiovisual immersion delivered by PRISM+’s full suite of products.

Daniel Kee, ECD of MullenLowe Singapore, said: “Director Khun ‘Un’ is Thailand’s most wanted man, and after the pandemic-wrought interruptions we’re relieved to have been able to finally work with him to bring much needed freshness into Singapore’s advertising product, especially in support of one of Singapore’s fastest growing local brands.

Humour is a delicate matter, and too often fumbled in the wrong hands. We are especially grateful to PRISM+ for taking a chance on expanding their marketing repertoire beyond its influencer-driven efforts – it speaks of a boldly optimistic and growing brand.”

“As a fast-growing company, we are constantly seeking ways to connect with our audience. The films represent our creative ambitions and are a significant milestone in our efforts to build a brand identity that resonates with our fans.

We are excited to finally be able to present the brilliant work by MullenLowe and Director Khun ‘Un’, who brought to life our messaging in the impactful and light-hearted manner that we envisioned,” says Jonathan Tan, Managing Director of PRISM+.

Running in cinemas, on digital platforms and in-store, this campaign kicks off PRISM+’s brand strategy to position themselves as Singapore’s top full-suite smart home brand.

This articles was sourced from Campaign Brief Asia

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene