Infinite Snackability Meets Cutting-Edge Agriculture in Pocky Seeds

In an unprecedented leap forward in snack cultivation technology, world-beloved snack brand Pocky announced today that it is working on Pocky Seed – a groundbreaking innovation set to redefine how we think about snack production.

This revolutionary seed will allow everyone to grow their own snacks, promising an endless supply of Pocky directly from the plant to the palm of your hand.

This new frontier in snacking technology was done in collaboration with Chariot Agency, who has assumed creative duties for Glico Malaysia’s portfolio of snacks since 2021.

Crafted through years of dedicated research and development, the Pocky Seed utilises advanced genetic snack engineering, sustainable farming techniques, and to bring to life a plant that grows actual Pocky sticks.

“We believe that the introduction of the Pocky Seed marks a pivotal moment in snack history, offering Pocky fans the unprecedented opportunity to cultivate their own limitless supply of Pocky. With an innovation like this, the snacking landscape will never be the same again,” says Chloe Chuah, Senior Brand Manager at Chariot Agency.

Yvonne Teh, Head of Marketing at Glico Malaysia shared the agency’s excitement for the product launch: “The Pocky Seed represents a new era for snack lovers worldwide. We are thrilled to offer our fans a new, sustainable way to share happiness with Pocky. It also underscores our commitment to constant innovation, and finding solutions that truly delight snackers.”

“We are proud to have pioneered a technology that not only brings a beloved snack closer to its fans, but does so in a sustainable manner.” says Christyna Fong, Creative Director at Chariot Agency. “The discovery of Pocky DNA was a game changer. We hope to launch the product officially soon.” When pressed for an actual date, she said she had to run off for another meeting.

For more information on how you can start growing your own Pocky sticks and to be a part of this exciting new chapter in snack history, you can watch the video on Pocky Malaysia’s Instagram page.

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