Dabur Red Paste, the reigning champion of ayurvedic toothpaste brands, is all set to ignite the World Cup fervour with its electrifying #SabkoChabaaJaayenge campaign. As World No 1 Ayurvedic Toothpaste & loved across the nation, Dabur Red Paste continues to strengthen its legacy by rallying behind Team India during this thrilling global tournament.
With a steadfast commitment to combatting 7 dental problems, Dabur Red Paste brings back the iconic character Chaubeyji, who is overflowing with confidence that Team India will “chabao” (overpower) their rivals.
This year, Chaubeyji takes centre stage, showcasing his unique talent of effortlessly devouring challenging food items from competing countries while playfully quipping about how Team India will “chabao” anyone who dares to obstruct their World Cup journey.
Chaubeyji’s return is a symbol of unwavering support for the Indian cricket team and a testament to Dabur Red Paste’s dedication to complete oral care. As a brand deeply rooted in Ayurveda, Dabur Red Paste aligns itself with the spirit of unity and determination that defines Indian cricket.
Ritu Sharda, CCO, Ogilvy India (North) said, “This World Cup season, we’re bringing back ChaubeyJi. Geared up as a die-hard Indian cricket fan, he’s back to his antics and ready to Chabao anything or anyone who comes in the way of our World Cup journey.
We’re sure the campaign will strike a chord with our audience as our team, chabaos, rival after rival this world cup season.”
Abhishek Jugran, Vice President Marketing, Dabur India Limited expressed his enthusiasm for the #SabkoChabaaJaayenge campaign, saying, “Our mission at Dabur Red Paste is not just to provide exceptional oral care but also to celebrate the collective strength and spirit of India.
The World Cup is the perfect stage for us to unite as a nation and cheer for Team India. With Chaubeyji leading the charge, we are confident that our Desh Ke Lal will ‘chabao’ their way to victory.”
CREDITS
Client: Dabur India Limited
Brand Team: Abhishek Jugran, Harkawal Singh,Augustus Daniel,Binit Kumar, Rohit Matta
Agency: Ogilvy Gurgaon
Creative: Ritu Sharda, Sayak Basu, Chetan Chanana
Account Management: Prakash Nair, Varun Shenoy, Sakshi Ajmani, Soumyabrata Banerjee
Production House: Rajnish Shukla Films
Director: Pankaj Thakur Producer: Rajnish Shukla, Rishi Kalkal
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