foodpanda, the leading delivery platform in Malaysia, launched the Share The Meal initiative together with the United Nations World Food Programme to feed communities in need via an in-app meal donation option. The feature is now live in Malaysia, ahead of World Hunger Day on 28 May 2022.
This Share The Meal initiative available on foodpanda is an integration of the United Nations World Food Programme (WFP) that allows users to donate to different hunger related campaigns around the world. This donation functionality available within the app allows for a seamless donation process, becoming an integral part of the order flow and customer journey.
Commenting on this impactful initiative, Sayantan Das, Managing Director foodpanda Malaysia said that the initiative could not have come at a better time, especially with an alarming number of people experiencing the most extreme forms of hunger globally.
“As an industry leader, we play an important role in making change and we believe that this change has to begin with us. However we recognise that we alone cannot eradicate hunger, hence why we have decided to work with United Nations and introduce this Share The Meal initiative. Through this, we hope for more Malaysians to join us in our fight to feed hungry families around the world.”
“As we continue to grow, it is our responsibility to give back to society. Food and groceries are an integral part of our business and we would like to do our part to make this basic necessity as accessible as possible to those in need. By integrating the micro-donation feature into our app, our customers are able to effortlessly contribute to the programme.
Our target with this initiative is to reach 200,000 meals donated across Asia and 10 million meals globally by the end of 2022,” added Sayantan.
To donate, foodpanda users can refer to the Donate a Meal/Share the Meal banner that will be displayed on the order tracking page. Upon clicking it, users will be shown the donation options available – RM2.50 for a child for 1 day, RM7.50 for 3 days, RM12.50 for 5 days and RM17.50 for 7 days.
Once the users select their donation, they will be redirected to the payment page and once the donation has been confirmed, they will then be returned to theorder tracking page. All donations via the foodpanda app will be channelled to United Nations World Food Programme’s food assistance projects and emergency programs across South East Asia.
This meal donation initiative is an extension of the global partnership launched by foodpanda’s parent company, Delivery Hero SE with the United Nations World Food Programme in September 2020. As of December 2020, Share The Meal has engaged over 3.9 million users to provide 89 million meals in support of World Food Programme operations across the world.
MARKETING Magazine is not responsible for the content of external sites.