Durex launches the “Happiest” meal

Durex is making its April Fools comeback with their very own The “Happiest” Meal available for one-day only on 1 Apr 2023.

Durex Singapore is introducing The “Happiest” Meal which includes nuggets, fries and an Invisible drink. Special goodies within will turn into a surprise for all; encouraging everyone to dig in.

Durex continues to be revered by social media users and is well known for their April Fools antics.

They have bamboozled audiences before from their April Fools prank from 2018 where they rolled out different flavours (Durex Smoked Sausage) & Durex Mala HotPot in 2019.

Durex, this year is taking a step further by introducing real food in a box that is lip-smacking! (first-come-first-served basis!)

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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