How is the topic of sex dealt with in Malaysia? Short answer: it isn’t. Censorship laws are airtight and any content related to sex is reduced to a vanilla afterschool special. The implications of this are non-existent sex education and no party brave enough to take on this responsibility. Durex filled the void with Durex Academy. We provided Malaysian youths with a platform to learn, engage and ask questions about sex. Durex Academy successfully enrolled >300K Malaysian youths. Durex saw a 12% increase in sales, achieving 68% market share – our highest ever.
APPIES AWARDS NIGHT 2024 IS ON 16 AUGUST, BOOK SEATS/TABLES HERE:
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
