This April Fool’s Day, Durex Singapore presents Come Run, an adults-only night run set to take place on 6 September 2024 (69). Described by Durex as being the most satisfying run of the year, Come Run invites couples to come together and finish together. Runners can choose between two runs, a 6 or 9 kilometre run, which they can run at their own pace.

Durex is well reputed for its April Fool’s pranks on social media and the promotion of faux products. In past years, Durex has duped customers by marketing unusually flavoured condoms (Durex Smoked Sausage in 2018 and Durex Mala HotPot in 2019!

Durex is playing another prank this year by announcing a 6km and 9km night run on 6 September (6/9) for couples to finish together and releasing a race pack of Durex, Dettol and Tempo products to go with it. In actuality, Come Run is another one of their April Fool’s jokes and registrants are signing up for a non-existent run; but as part of their marketing strategy, Durex will still be giving away exclusive race packs to those who registered.

“Another year has gracefully unfolded, brimming with delightful deceptions and playful pranks,” says Jerome Goh, Head of Marketing OTC & Intimate Wellness MYSG. “At Durex, we tirelessly strive to deliver unparalleled amusement and merriment to the masses, as we revel in the jubilant spirit of April Fool’s Day. Firmly rooted in our DNA, we ardently believe that fun ideas breathe life into our existence – COME RUN with us!”

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


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