Sold out, and now into its second print run!

made in future prashant kumar

“Sold out, and now into its second print run!” was the Editor’s Note for MARKETING WEEKENDER Issue 333

By Prof. Harmandar Singh

I decided to become a “roadie” for Prashant Kumar’s recent book tour in India.

The book is now currently ranked #1 on Amazon India and similarly under the Marketing and the Communication & Journalism categories in the Financial Express online bookstore.

The publisher Penguin are going for a reprint of the book, barely 10 days after the launch, due to excellent response and fast depleting stocks.

Made In Future delves into the principles and applications of marketing strategies in the new age. Prashant Kumar is the founder of new-age agency Entropia, which was acquired by Accenture a year ago.

It is the story of marketing, media and content for our times. In the making for two years, it seeks to recast marketing strategy from a white sheet. It challenges many of the holy cows of the discipline, yet carefully avoids shallow digital evangelism. And yes, if there was ever a secret sauce to our splendid journey in the last fourteen years, it’s all in there.

made in future prashant kumar penguin random house india

Check out his India book tour (stolen from his diary).


Spoke at the “EngageMint” Conference, held at Ritz Carlton Bangalore, about the book. This city of the world continues to inspire – the can-do energy, the change-the-world spirit, a-unicorn-on-every-street vibe! Bangalore is a city obsessed with future. It’s a city that takes on the established order of things each day with a nerdy nonchalance and quiet conviction, that’s very Bangalore.


Great to share my thoughts on marketing of the future at the DMA Asia pre-launch event with a group of marketing leaders from across the FMCGs, technology, banking and consulting industries.

Made in Future continues to top the charts in communication and journalism at #1 and in marketing at #3.


Had a great time speaking with a highly engaged audience of marketing, digital, media and agency leaders at Glokal Worli, Mumbai. The city where I began working. Also met a host of friends which was just as much joy as one could stuff in a few limited days.

Also visited Kitab Khana and Title Waves. And finally, Bahrisons in Gurgaon, Delhi. Very encouraging feedback from book shop managers. Now onto the Delhi leg, the city of my college – St. Stephen’s.

made in future david droga
Even David Droga loves it!


Highly stimulating to talk to a constellation of top marketing leaders in Delhi. Among things we discussed: Darwin, Metaverse and More life per life What’s common between Amazon and Dronacharya? VCs vs. the new marketer. Nature of new competition and the margin squeeze. The war between mediated reality vs situated reality, and how it changes marketing….


Spent two evenings with school friends from Sainik School Tilaiya, an army boarding school, to celebrate the book launch with corporate leaders Ranjeet Kumar, Applicate AI; Sangeet Kumar, Addverb Robotics, etc. Added a visit to Addverb (Reliance 54%) factory in greater Noida where they are building the world’s largest robotics factory. Going step by step on the factory floor, how they convert iron sheets and transistors into some of the coolest warehouse robots in the world. The passion and audacity was highly infectious.


The book continues to rock the charts on Amazon India, holding its own against the updated Philip Kotler, ‘Open House’ by Piyush Pandey, ‘Missing Editor’ by former editor of leading weekly, Outlook and a book by top marketing guru from IIM, Ahmedabad.

made in future prashant kumar

26 May – South Delhi book signings at Bahrisons, 2nd floor Ambience Mall, Vasant Kunj.

I have always found a different kind of peace and comfort in a book shop. In fact, my retirement plan constitutes of owning and running a book shop – with the best books in the world.

You can purchase your copy from here while stocks last.

Happy Reading!

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

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APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


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