Food chain to the blockchain: KFC and Entropia create 11 NFTs to honour their secret recipe

Fried chicken brand, KFC Malaysia (operated by QSR Brands) today announced its exciting collaboration with three popular Malaysian NFT artists, inspired by the brand’s Original KFC Moments. Creative brainchild of Entropia, part of Accenture Song, the 11 unique NFTs were created by artists, Wilson Ng, Book of Lai, and Arif Rafhan Othman in honour of KFC’s secret recipe.

April Toh, principal at Entropia, part of Accenture Song, commented: “It’s an exciting space for brands such as KFC to build loyalty and connect with consumers in new ways. Our team’s first drop for the nation’s favourite fried chicken brand represents KFC’s stature among Malaysians, emphasising its original flavours and iconic moments, and we’re pleased with the results.

This NFT collection has connected and resonated with fans; and we look forward to exploring more in our future campaigns.”​

Chan May Ling, CMO of KFC Malaysia, added: “As an industry leader, KFC Malaysia always strives to be at the forefront of the latest in technology and innovation. Like NFTs, our brand is original, unique, distinct, and irreplaceable, thus, venturing into the world of these non-replicable digital assets is one of the great ways to further express our brand identity: ‘inspired by Malaysians, made by Malaysians for Malaysians’.

And the Entropia team has been instrumental in our growth in this space. One of the biggest benefits is that the campaign also allows us to further champion local artists and original art, and relive those Finger Lickin’ Good moments via their original NFTs – all created with fans in mind.”

Leading the campaign ideation and execution at Entropia, part of Accenture Song, creative directors, Zaheer Kaisar and Lim Min Tze, further added: “NFTs offer brands a whole new world of creative possibilities. The challenge for KFC was to create something meaningful that could benefit both artists and fans.

You’re not just asking people to watch your ad, or click follow, or comment anymore, you’re asking them to fork out real money. In that way, NFTs are not mere marketing tools. They’re products. And that’s what makes them unique.

Beyond that, our successful campaign concept hails from the relentless spirit, hunger to succeed and drive of a robust client-agency team from diverse backgrounds and talents.”

Representing ownership of unique cryptocurrency tokens, non-fungible tokens (NFTs) can take the form of anything digital – from art, to GIFs, music, items in video games, or even Elon Musk’s tweets. And because of their unique properties, NFTs are not interchangeable for any other items.

Consumers and fans will be able to get their hands on KFC’s 8 NFTs on OpenSea – the world’s first and largest digital marketplace for buying, selling, trading, and discovering crypto collectibles and NFTs – from 10 May 2022 at 1pm.

Meanwhile, consumers also stand a chance to win the remaining 3 NFTs by participating in a social contest on KFC’s Instagram page @kfcmalaysia. Holders of these NFTs will also get monthly perks on KFC Delivery (RM20 off) until 01 June 2023. For more information, head over to https://itsfingerlickingood.kfc.com.my/nft.


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