Accenture Interactive chooses homegrown agency Entropia for its first & largest SEA acquisition | MARKETING Magazine Asia

Accenture Interactive chooses homegrown agency Entropia for its first & largest SEA acquisition


Accenture announced today that it has acquired homegrown agency, Entropia, for an undisclosed sum. This acquisition marks the first for Accenture Interactive in Southeast Asia (SEA) and Entropia will complement and expand Accenture Interactive’s position in the market for experience-led transformation services. 

Founded in 2016, the Kuala Lumpur-based agency specialises in building digital experiences for brands, with core capabilities across consulting, customer experience, commerce and communication. With over 210 employees skilled in scaling unique digital experiences for brands, the acquisition will help Accenture Interactive transform and reimagine their clients’ business through the lens of experience. The acquisition will also expand the creative talent pool within Accenture Interactive and create more learning and growth opportunities for people across both organisations.

“As more consumers shift to online channels, the growth of the digital economy in SEA has accelerated the massive disruption that brands are experiencing,” said SEA Market Unit Lead at Accenture, Divyesh Vithlani. “This acquisition will allow us to expand our digital capabilities to meet the growing demands of our clients.”

Entropia is one of the most awarded agencies in the region, receiving accolades from local and regional publications such as MARKETING Magazine and The Drum.

The agency boasts an extensive track record in helping blue-chip clients, including BMW, Nespresso, KFC, Tenaga Nasional Berhad, Telekom Malaysia and Lazada to create brand experiences with a positive impact on people and business growth.

Most recently, Entropia teamed with BMW to create an action-packed augmented reality (AR) showroom for the new BMW X5 that brought the car and its features to life for consumers on lockdown during the global health pandemic. Entropia also worked with Nespresso to localise a global sustainability campaign by collaborating with renowned Malaysian artist, Red Hong Yi, to create an art installation titled ‘Kaleidoscope.’