Entropia launches new eCommerce services with international tech partners - MARKETING Magazine Asia


Entropia launches new eCommerce services with international tech partners

The marketing consulting-meets-agency, Entropia, has launched three new services under its eCommerce arm, MEDICI called MEDICI Live, MEDICI Engage and MEDICI ROI which serves to optimise each stage of the commerce funnel and maximise sales conversion for Entropia’s clients.

Together with international technology partners, Bambuser, Jumper.ai and Split Dragon, these services aim to convert leads to customers – from demand generation to demand capture – helping brands stand out from the saturated South-East Asian digital marketplace.

MEDICI Live 

This service will drive an elevating digital brand experience by integrating live stream shopping and utilising live selling via influencers/KOLs, an increasingly-popular sales strategy. Relevant to high context categories such as cosmetics, education, infant nutrition, financial services, or even electronics, with this technology, viewers become paying customers, all without missing the show.

MEDICI Engage

This service leverages the power of a conversational commerce and shopper engagement platform, to tap into social media’s massive, yet cost-effective reach. The chatbot turns comments into conversions with checkout via chat, i.e. users can go right from awareness, to consideration, and ultimately, decision via platforms like Facebook Live and Instagram Stories.

MEDICI ROI

This service helps brands optimise shops on eCommerce platforms like Lazada and Shopee, by improving product visibility, storefront design and search ranking.

“In the Malaysian context, considering there are more than 55,000 sellers across marketplaces in Malaysia alone, brands need more than deep discounting, free shipping and special event campaigns to stand out from the crowded digital marketplace,” Entropia partner, Sourabh Agrawal said. “Equipped with MEDICI’s data-driven approach, these new services and partnerships offer just the right measurable solutions for our clients looking to reshape their commerce transformation.”


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