Sukesh Nayak, Harshad Rajadhyaksha & Kainaz Karmakar, Chief Creative Officers, Ogilvy India: “This is a piece of work that has found love with the masses in India and we are grateful that the idea has also found love with the hugely accomplished Titanium Jury at Cannes.
This is a salute to our brave Ogilvy Team, Mondelez India Team, Tech partner – Rephrase, Content partner – Pack Films and Media partner – Wavemaker.”
This work has also won a GOLD LION in the Creative Data category. And again the same campaign won a GOLD LION in the Direct category as well as a BRONZE LION in the Direct category.
Additionally, the same campaign also won a SILVER LION in the Tech-led Brand Experiences category for Cadbury Celebrations.
Piyush Pandey, Chairman Global Creative & Executive Chairman India, Ogilvy: “I am delighted that the people’s choice is also the jury’s choice. I am very proud of the team that worked on it.”
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