Many families that scrapped big gatherings in the previous two years are planning to take advantage of the loosened government SOP, and return to larger celebrations for Hari Raya this year.
As Malaysia shifts to an endemic phase, the baton is handed over to the Rakyat to determine its own destiny when navigating this new normal.
In the same spirit, Sashimi Asia produced a Hari Raya commercial for F&N Sri Nona where viewers would determine Cik Nona and Zam’s destiny when they return to their hometown this Hari Raya.
Azlan Abdullah (pictured left), Producer at Sashimi commented, “Large community and family gatherings during festivities are part and parcel of Malaysia’s cultural fabric. After being restrained for two years, and making the necessary preparations like inoculation and embracing new-normal habits, Malaysians deserve to make a responsible return to larger gatherings this Raya.”
“We produced this light-hearted video as tribute to Malaysians during this special juncture, and as a reminder to make necessary preparations in ensuring a smooth trip back to our hometowns,” added Azlan.
Farah Hayati Yahya (pictured right), Account Manager at Sashimi added, “As the landscape continues its relentless shift towards richer and more involving forms of media, in preparation for the impending metaverse, it’s imperative that we produce commercials which are relevant to present day expectations.”
“We believe that the interactive feature, which empowers a unique viewing experience for every individual, will set this Hari Raya commercial apart from others. The lean forward experience, required in viewing this commercial, is engineered to enhance brand recall and forge deeper engagements between F&N and its consumers,” Farah concluded.
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
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