CJ ENM HK presents Beauty In A Click: Raya Edition where life is beautiful in balance with the latest korean beauty and lifestyle regiments

cj enm hk raya marketing

Attention all Korean Beauty & Lifestyle enthusiasts! CJ ENM HK and Astro have teamed up again and this time to co-produce Beauty in a Click: Raya Edition, CJ ENM’s latest offering provides K-beauty trends and lifestyle tips, localized for Malaysians during the Raya period with the theme Life is Beautiful in Balance.

The program will offer wholesome beauty & lifestyle tips, practices and routines for healthy living which is an essential part of a balanced and healthy life.

Hosted by K-beauty creator, makeup artist and influencer Kim Ki-soo, Malaysian TV presenter Nadiyah Shahab, popular drama and TV host Nurin Afiqah and celebrity Make Up Artist Susu Ngo. The squad will share the latest K-beauty trends as well as styling, lifestyle, and health elements with the intention of achieving a balanced life while looking great this Raya season.

cj enm hk raya special marketing magazine

Filming for the show was done in both Korea and Malaysia and the format being 3 x 30 min episodes in a lifestyle variety talk show format. Viewers can look forward to learning all the latest technique in makeup how-to’s, health & fitness, skin care, makeup looks and travel tips in the episodes.

The episodes will feature a wide range of tips, trends and practices for a wholistic life, which include:

  • Introduction of the latest Korean trends with make-up and do-over techniques 
  • Exploration of the function and value of proper ingredients to achieve ‘Ageless Skin’
  • Introduction of tips and techniques to achieve Korean ‘Chok Chok’ Skin.
  • Exploration of tips and techniques to keep trendy while ‘On the Go’
  • Taking a Journey to Korea to discover its diversity, vibrant energy and intriguing attractions
  • Addressing the necessary daily regiments to incorporate into a hectic lifestyle. 

Beauty In A Click: Raya Edition will premiere on 28th April (Thursday) 19:30 (GMT+8) on tvN in Asia and on 29th April, 6th and 13th May (Fridays) 19:00 (GMT+8) Astro RIA (Ch.104) in Malaysia. The show will be presented in Bahasa Malaysia and Korean with subtitles in English, Chinese, Bahasa Malaysia, Bahasa Indonesia.

* Where applicable 

Beauty In a Click: Raya Edition telecast information:

Episode

Duration

tvN HD

ASTRO RIA HD

Date

Time

Date

Time

1

30 minutes

28 April 2022, Thursday

19:30

29 April 2022, Friday

19:00

2

30 minutes

5 May 2022, Thursday

19:30

6 May 2022, Friday

19:00

3

30 minutes

12 May 2022, Thursday

19:30

13 May 2022, Friday

19:00

Beauty In a Click: Raya Edition is co-produced by CJ ENM HK and Astro, and will be broadcasted on tvN and Astro RIA. Special thanks to the sponsors & partners for their great support:

WonderLab

Korea Tourism Organization (Malaysia office)

cj enm hk wonderlab korea tourism marketing

The CJ ENM commercial team working on this include Liew Min San, Roger Fan & Serine Chang.

Official Hashtags:  #tvNAsia #BestKoreanEntertainment #AstroRIA


MARKETING Magazine is not responsible for the content of external sites.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTTDOOHinfluencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is keypartnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW



Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene