Return home safely with Berjaya Sompo & PERWAKIM ‘Balik Kampung’ vehicle inspection campaign

Berjaya Sompo Insurance Berhad and Persatuan Wakil-Wakil Insuran Am Malaysia, together with PUSPAKOM Sdn Bhd, recently organised a Balik Kampung Vehicle Inspection campaign.

Held at Eco Ardence, Setia Alam, the initiative is a Corporate Social Responsibility (CSR) aimed to assist vehicle owners in checking their vehicles before the Hari Raya Aidilfitri celebrations.

The said inspection namely Voluntary Vehicle Inspection which PUSPAKOM conducted covered 25 check points which include brake, suspension, smoke emission, tyres, side slip test and etc. PUSPAKOM deployed its mobile unit truck at the venue and used computerised equipment to inspect the vehicles.

All vehicle owners received an inspection report with readings which showed the performance of vehicle parts checked and the overall condition of the vehicle for reference.

Mr Tan Sek Kee, Chief Executive Officer of Berjaya Sompo, said, “Op Selamat 19’s statistics recorded a high of 4,000 car accidents in Selangor by Police Diraja Malaysia (PDRM) during the Chinese New Year celebrations this year, which astounds us. With Hari Raya festivities in mind, we want our friends to return safely to their families.”

In line with Berjaya Sompo’s vision of ‘We are HERE with You’, we have decided to work with PERWAKIM to organise the Balik Kampung Vehicle Inspection campaign as part of our CSR initiative.

We are pleased to be able to sponsor 90 cars’ inspection with PUSPAKOM to ensure everyone’s safe journey home’, added Mr Tan.

President of PERWAKIM, Mr Chong Kok Wai, emphasised the importance of preventive measures before heading home, “While there are many reasons why road accidents happen, we do want to avoid reasons or slips that can be avoided.

Car inspections before a long drive will set vehicle owners at ease knowing that they have done the necessary.”

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene