Bridgestone Revs Up the Virtual Racetrack with Forza Motorsport Partnership

By The Malketeer

Get ready for an adrenaline-fuelled adventure as Bridgestone Asia Pacific takes the world of virtual motorsports by storm.

In an exciting move, the tyre manufacturing giant has joined forces with Forza Motorsport to launch the first-ever “Bridgestone Rivals: Race to the Top” virtual gaming competition.

The Ultimate Virtual Racing Showdown

Bridgestone, a name synonymous with innovation and performance, is breaking new ground by becoming the first tyre company to partner with the acclaimed Forza Motorsport franchise.

From June 20th to July 10th, 2024, racers across the Asia-Pacific region will have the opportunity to unleash their competitive spirits and showcase their driving prowess in this electrifying virtual event.

High Stakes and Exclusive Rewards

But that’s not all – the stakes are high, with an exclusive in-game Bridgestone Racing Suit and tantalising prizes worth up to USD$1,000 awaiting the champions.

To claim victory, participants must push their limits and set the fastest lap times in their respective countries, including Malaysia, Singapore, Indonesia, Vietnam, Thailand, Australia, New Zealand, Taiwan, and South Korea.

Connecting with a New Generation

Lennard Kwek, Director of Brand Marketing and Communications at BSAPIC, expressed his enthusiasm for this groundbreaking partnership, stating, “We are very excited to embark on this journey with Forza Motorsport. It is an incredible opportunity to connect with a new generation of motorsports enthusiasts and create memorable experiences in motorsport among people of all ages and abilities.”

Aligning with Bridgestone’s Vision

Kwek further emphasised the alignment of this initiative with Bridgestone Group’s vision of providing the “excitement of driving” and contributing to the development of a safe, secure, and enjoyable car culture and motorsports culture through a wide range of sustainable motorsports activities, including e-sports and supporting mobility experiences that move people’s hearts.

Artistic Expression of Performance

This virtual racing extravaganza comes hot on the heels of Bridgestone’s captivating regional campaign, “Master the Art of Ultra Performance.”

In a stunning display of creativity and technological prowess, the company showcased the driving performance of its tyres through breathtaking art forms.

Collaborating with a diverse team of artists, creative technologists, precision drivers, and motorsport enthusiasts, Bridgestone expressed the different benefits of its ultra-high-performance tyres in a truly captivating manner.

Embracing Innovation

As the racing world continues to evolve, Bridgestone remains at the forefront, embracing innovation and pushing the boundaries of what’s possible.

With the “Bridgestone Rivals: Race to the Top” virtual gaming competition, the company is poised to ignite the passion of motorsports enthusiasts across the Asia-Pacific region, setting the stage for an exhilarating showdown on the virtual racetrack.

Gear Up for the Thrill

So, gear up, rev your engines, and get ready to experience the thrill of virtual racing like never before.

The “Bridgestone Rivals: Race to the Top” promises to be a heart-pumping adventure that will redefine the limits of excitement and adrenaline in the world of e-sports and motorsports.


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