Wavemaker wins Danone’s Specialized Nutrition business

Wavemaker Malaysia has won the Danone pitch for its Specialized Nutrition business in Malaysia.

This win is another chapter in the Wavemaker-Danone story which started with the agency scooping Danone’s global media account last year after a competitive review.

Danone’s Marketing Director for Malaysia & Singapore, Yee Pek Kuan announced, “Wavemaker Malaysia stood out in every aspect of our ask, from their strategic approach to understanding our business to their robust media pricing.”

Wavemaker Malaysia’s General Manager, Sheley Lim shares, “Our approach was to provocatively think of the needs of the client and business and build tailored solutions to those needs. We will continue to push the boundaries and evolve the business together.”

This win adds another feather to the hat for Wavemaker Malaysia, which closed the year with several new business wins and high-performance ratings from its existing clients. The scoring is through the WPP Vantage scoring system which is run globally every year.

Wavemaker Malaysia witnessed phenomenal jump in client satisfaction scores in 2022 and closed at an all-time high of #2 for ‘High Performance’ and ‘Likely to Recommend agency’ scores by existing clients within the APAC region.

Gordon Domlija, CEO, Wavemaker Asia-Pacific adds, “Through this pitch process we were inspired by the strong collaboration and openness to our passion and ideas; we are now excited to bring this to life through tangible business results for Danone across South East Asia.”

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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