It all started from a friendly banter about football on radio between the DASHING Bros team (captained by national footballer Sergio Aguero) and the DASHING Bekpes Hot team (coached by ex-national footballer Sharom Kalam). A friendly match between the teams was decided and a date was set.

The match was entertaining as this group of professional footballers took to the field alongside students of the prestigious football academy, Villarreal Malaysia.

As buzz built surrounding the match, another on-going discussion also took place, highlighting the plight of young, underprivileged children, with recognizable and growing talent in football but without viable opportunities to develop their potential. 2 out of 5 young Malaysian talents need football scholarships and proper training.

In recognition of this plight, and as a proudly Malaysian brand, DASHING Deodorant announced that it is partnering with the Villarreal Malaysia football academy to provide scholarships, granting access to quality football training, mentorship, and a chance for the best student to train in Spain with the pros – securing the future of football in Malaysia.

DASHING Deodorant was born in Malaysia, and like all Malaysians grew up loving football and wanted to do something about its future.

Hence, DASHING Deodorant has promised that for every goal scored by the Malaysian Football Team at Asia Cup 2024, the brand will award 5 underprivileged kids with football scholarship for 1 year.

DASHING Deodorant hopes that fans will show their support not just for the Malaysian Football Team at the Asia Cup 2024 but also for Malaysia’s football future.

Together with DASHING, support the national team and give birth to young players in the future.

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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