In the busy streets of KL city, at the junction of Jalan Sultan Ismail & Jalan Ampang, stands a wide imposing structure. A blank space for creativity to be born.
The canvas slowly unveiled, bit by bit over the course of 5 working days at the heart of the bustling city, where the urban pulse is measured by the constant hum of traffic and the ceaseless chatter of pedestrians. With its unveiling over the 900+ foot stretch, passers-by, a monthly traffic count of approximately 3.9 million, pause to appreciate the fusion of creativity, innovation and sheer magnitude of space, giving a spontaneous sense of unity in the crowd. Watch the magic here: https://www.youtube.com/watch?v=WmBNdoORlCY
This is a space that holds much promise. A space for dreams and possibilities.
The OOH site by SPECTRUM is a collaboration with landowner, 88 Ampang Land Sdn. Bhd
Born from a dream, a vision that stemmed from the desire to connect with the people of Kuala Lumpur – the pedestrians, cyclists and road users – this canvas lures the bustling lifeline of the city – our people. It beckons, not to be ignored.
At this busy junction in front of Renaissance Hotel, Kuala Lumpur sprung a canvas of dreams spanning over 900 feet, the biggest billboard in the Country (pending Malaysia Book of Records) paired with a Digital Outdoor LED Screen, a testament to the vibrant spirit of the city, creating an iconic landmark in the midst of urban chaos.
Attractions in the vicinity include the Bangkok Bank Head Office, Berjaya Sompo Insurance, Berjaya Central Park, KL Tower, Hard Rock Café, Concorde Hotel, Renaissance Kuala Lumpur Hotel and the Ritz-Carlton Residences KL, making this site a surefire visit for work and play.
Commuters are also impressed, as they view the stretch of hoarding in their direct line of sight from inside the train and station.
This is a chance for brands to explore myriad possibilities of content, to unleash their creativity through digital and static content for 100% share-of-voice domination to create a new wave of OOH (DOOH).
In conjunction with the upcoming Festive seasons, brands have the opportunity to play and create. To tease and excite. To lure and tempt. As they unleash their latest OOH + DOOH campaigns into the market with a strategically tactical exposure that is next to the Bukit Nanas Monorail Station.
A station that never sleeps and is busy during rush hour as well as public holidays, weekends, and school holidays when patrons use the monorail to reach the iconic KL Tower. “Size does matter” when it comes to out-of-home, and in this case the screen encompassing static exposure of 900ft in length makes it the longest, most attractive OOH site in the country, with an application within the Malaysia Book of Records.
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