Posted on by Vishnu Devarajan
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GXBANK CONNECTS MALAYSIANS WITH THEIR DREAMS WITH A POCKETFUL OF DREAMS CAMPAIGN
26 Mar
GXBank, Malaysia’s first digital bank, is partnering with contemporary creative and media agency VaynerMedia for a new heartwarming campaign. Their mission? To inspire Malaysians not to sit on their dreams and enable them to make them a reality.
“Many Malaysians remain underserved by traditional banking, limiting opportunities to pursue their goals and ambitions,” said Yeap Yan Han, Head of Marketing at GXBank. “At GXBank, driving economic empowerment and progress for every Malaysian is at the core of what we do.
Through the use of technology and data, we can make financial services accessible, and affordable to everyone and drive positive financial behaviour in everyday moments. Ultimately, with money finally on your side, we hope to inspire Malaysians to take their first step towards their dreams. We are delighted to have a partner like VaynerMedia, who like us puts Malaysians at the heart of it all.”
With that insight, VaynerMedia conceptualised #SepoketImpian: A Pocketful of Dreams. At its core, the campaign envisions GXBank as the bank that resides in every Malaysian’s pocket, easily accessible with a simple tap on a mobile device.
Fuelling dreams and aspirations, the digital bank transcends physical barriers, enabling users to embark on their journey anytime, anywhere — a bank that makes dreams possible.
“At VaynerMedia, everything we do is consumer-first, and that’s what GXBank is all about — putting Malaysians’ needs first. We believe in the transformative power of dreams and the pivotal role banking plays in making them a reality.
This is reflected in our creative platform ‘A Pocketful of Dreams’,” said JY Lay, Group Creative Director at VaynerMedia APAC. “Starting with our brand film that features the endearing character Johan (whose name means ‘Champion’ in Malay) to our always-on engagement on social media and multiple marketing touchpoints — everything focuses on Malaysians realising their dreams.
We are proud to partner with GXBank, in not just reimagining banking, but also igniting a sense of hope and possibility within everyday Malaysians.”
GXBank boasts a host of consumer-first features such as:
– Opening an account within the app in minutes
– Earning daily interest in its savings account with no conditions and fees
– Earning unlimited cashback* on all retail spending with the GXBank debit card
– As part of its upcoming Raya campaign, users will enjoy an exclusive 5% p.a. daily interest* on their money in ‘Saving Pockets’
GXBank Malaysia launched #SepoketImpian: A Pocketful of Dreams on 19 March 2024, marking the beginning of a dynamic multimedia rollout spanning social media, digital platforms, out-of-home, and radio. Follow GXBank Malaysia on YouTube, Facebook, Instagram, TikTok and X.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
