This Festival of Lights, Digi Telecommunications Sdn Bhd (Digi) hopes to encourage Malaysians to take the time to find the spark or inspiration from within themselves.
It is never too late to learn something new, improving oneself into the best version of what one could be and to share that light with others.
Inspired by everyday people who go the extra mile, Digi releases its Deepavali brand video entitled “The Inspiration” which depicts the story of a middle-aged man, who puts in the extra efforts to learn new skills in pursuit of creating a better learning experience for the people around him.
Despite the challenges faced in picking up new skills, he perseveres and in turn, is appreciated and admired for his determination. It teaches us that, no matter at what age, when we ignite a light inside of us, we will inspire those around us.
Bernard Lee, Digi’s Head of Marketing Services, said, “By looking within and accepting our own capabilities and shortcomings, we are able to continue bettering ourselves as learning never ends. As we continue to work hard in being the best us, people will take notice. This Deepavali, we aim to inspire Malaysians by igniting the light within them in hopes of paving the way for others to shine.”
“On behalf of Digi, we would like to wish all celebrating Malaysians a Happy Deepavali and urge everyone to continue to follow the Standard Operating Procedures (SOPs) in staying safe as they celebrate the light of hope”, added Bernard.
Submissions Deadline: 15 November 2021
Announcement of Finalists: 29 December 2021
Judging & Presentations: 25 & 26 January 2022
Winners Announcement: 22 February 2022
Download the entry kit here.
Submit your entry here.
APPIES Asia Pacific is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
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