Teh Tarik, the unofficial national frothy tea drink has been a favourite amongst locals for generations. But due to an increasingly hectic and active lifestyle, Malaysians has less time to sit and sip their teh tarik.
With this in mind, F&N Beverages Marketing Sdn Bhd, one of the largest beverage manufacturers and distributors launched F&N Teh Tarik in an on-the-go convenient format in April 2020 to address this need.
The new brand campaign reinforces the brand positioning “Biar Ori, Baru Sempoi” and features an exciting brand film and a theme song entitled “Biar Ori, Baru Sempoi, exclusively sung by popular homegrown singer and rapper, MK K-Clique.
This new F&N Teh Tarik campaign aims to resonate with open-minded Malaysian in a lively and stimulating manner – at the same time enabling those who want to enjoy their favourite Teh Tarik whenever and wherever they are.
Brewed using F&Ns signature dairy creamer and real tea, F&N Teh Tarik ORI provides a chilled Teh Tarik with a familiar sensation. Designed to be consumed on the go, F&N the Tarik is the perfect companion after a day at work or when you catch up with friends.
The product is now available in 2 variants – ORI and Less Sweet and in both slim can and bottle format, making it the perfect drink with a satisfying taste that can be enjoyed anytime and anywhere!
“Initially made available during the height of the pandemic back in 2020, F&N Teh Tarik aimed to bridge the gap for those who were missing the authentic ‘mamak experience’.
To continue the momentum and connect with younger Malaysians in a more exciting and energetic way, we have launched this new campaign ‘Biar Ori’ which signifies the most original taste and ‘Baru Sempoi’ which means the coolest in its most awesome form to get closer to the hearts of every Malaysian and make sure the F&N Teh Tarik is available and accessible to everyone on-the-go anytime, anywhere,” said Tiffany Tan, Head of Marketing, F&N Dairies for F&N Beverages Marketing Sdn Bhd.
Staying true to the brand’s commitment to offer Malaysians vibrant and flavour-packed drinks wherever they are, the campaign will also place a one-of-a-kind interactive vending machine across major transit areas in Malaysia that offers Malaysians a chance to ‘shake up’ their own can of Teh Tarik for the entire month.
The F&N Teh Tarik ORI and Less Sweet will also be launched onto East Malaysia shores this May, as part of the Brand’s efforts to extend its offerings to all Malaysians.
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
For more details visit https://appies.com.my/ or contact Vishnu