Teleport, the logistics venture of Capital A (formerly AirAsia Group) launched a new branding campaign targeting potential customers, freight forwarders and future investors, built around the concept of “Never On Time, Always Early”.
The bold new campaign amplifies the brand’s positioning, capturing the promise of delivering as fast as 24 hours and other offerings to appeal to a broader set of potential customers.
The campaign will be integrated across multiple touch points and will be launched on traditional, out-of-home, digital, social and online platforms.
Maybel Chan, Head of Group Marketing of Teleport said, “Everything you know about the industry is continuously evolving and with our new campaign, we are making our stand in the market as the fastest logistics player. As we evolve as a company, we have to stay true to our mission of moving things better than anyone across Southeast Asia. With the largest cargo network in Southeast Asia backed by exclusive access to AirAsia’s network of flights and fleet, including our growing air and land transportation connectivity, we know Teleport is unmatched.”
The campaign’s emphasis on speed reflects Teleport’s evolution, particularly during the last year.
Since launching in 2018, Teleport has expanded the scope of its capabilities primarily through the strategic partnerships, growing its cargo-only fleet to expand the coverage in the region to serve the growing business to business and business to consumer demands.
Pete Chareonwongsak, Chief Executive Officer of Teleport added, ”We’ve spent the last 2 years expanding our services beyond traditional air cargo, and now cover logistics end to end, from the first mile to the last mile right up to your front door. This campaign will affirm our commitment to moving things across Southeast Asia better than anybody else. With our infrastructure and cost advantage, we are made to deliver superior speed and coverage with the best value for all, from the largest of marketplaces to smaller, individual businesses.”
The campaign will launch in Malaysia first and will be adapted to other local markets over the coming months.
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