Time launches 2x the Speed. 2x the Fun. 2Gbps with new brand identity

Time understands that sometimes, one is simply not enough. That’s why Time has launched a brand-new 2Gbps home Internet plan so Malaysians can live, work and play to their fullest online.

Consumer behaviour indicated there was a clear readiness for Malaysians to move to the next level and 2Gbps was introduced as part of Time’s commitment to delivering value to its customers.

The 2Gbps plan, made possible by Time’s 10G PON network, is available at select locations within Time’s coverage from 7 October 2022 onwards with plans to continue rolling out in phases until all customers can enjoy Malaysia’s fastest home Internet speeds.

“To this exact date 4 years ago, we changed the game when Time launched the first ever gig-speed plan for Malaysians. While 1Gbps still leads the market, we’ve chosen not to rest on our laurels and instead, double our speed offering once again as our customers deserve the very best,” said Rohaila Basir, Head of Special Projects, CIC’s Office.

She added, “The past 2 years have seen a surge in Internet usage. The demand for stable, high-speed connectivity will only increase and the best way to prepare is stay ahead of the game.

We know everyone will need more bandwidth, so why wait? We will continue to innovate on both the product and service fronts to make great Internet available to even more Malaysians.”

Committed to always delivering the highest speeds at the best value per Mbps, the launch of Time’s 2Gbps plan also comes with great deals on their existing Time Fibre Home plans.

Same Day Internet
Furthermore, Time understands its customers’ fast-paced lifestyle demand similarly fast-paced service. As part of its push for service excellence, Time now offers same day service installation to most customers within its coverage who subscribe before 10am. The option will be available to new customers at the point of subscription, where available.

Pakej MyKabel
November will see Time launch Pakej MyKabel, a targeted offering aimed at premises where stable, high-speed broadband penetration is low. Time aims to make gigabit Internet access available to even more Malaysians through the introduction of Pakej MyKabel. The offering will be rolled out in phases to selected locations.

It’s Time
In conjunction with Time’s latest offerings, the company has also unveiled its brand-new logo along with all-new visual elements and a fully revamped brand identity. The refresh sees Time collaborating with renowned local artists like Chern aka Cloakwork, Shu Yee and Izzati Suza to create a set of visuals to showcase Time’s new look.

In addition to breathing new life into the brand, the exercise is also part of a strategic push to further differentiate the brand.

“Our vision was always to build a world-class Malaysian brand. To that end, not only did we champion our homegrown artists, but the brand was co-created with premiere talent from across the globe – including For The People, a top independent brand design agency from Australia and leading French typographer Mathieu Regeur.

The new brand will also be showcased in our Kabel Besar 2Gbps campaign developed by our lead brand agency, Fishermen Integrated. The revamped brand identity and 2Gbps campaign aims to further cement Time’s bold, fun and challenger persona, and we’re looking forward to engaging Malaysians with it,” said Andrew Yeoh, Head of Marketing at Time.

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