Remember how purple always makes you smile?

This piece was first Published in MARKETING WEEKENDER Issue 319

Since late December 2021, commuting across the country has become interesting for motorists with the surprising appearance of purple billboards on highways and roads in major cities across Peninsular Malaysia.

Bearing the single phrase of ‘#MySenyum Detik Keriangan Bersama’ and a website address, the bright purple billboards are part of a new marketing campaign by MCIS Life with a powerful underlying message – a reminder for all Malaysians to smile.

MCIS Life is here to give you the best reason to smile – to make others happy. In the spirit of #PeopleHelpingPeople, MCIS Life has just launched the #MySenyum social media contest starting in Jan 2022 in an effort to spread happiness amongst fellow Malaysians.

In the toughest of times, such as the one we are going through right now tackling the aftermath of the floods that literally washed the smiles off our faces and while the pandemic morphed into something worse, bending our ‘normal’ along with it, smiles from you and your loved ones could be the source of strength and perseverance for our fellow Malaysians.

In this pursuit of smiling away our fears and uncertainties, MCIS Life, Winner of the CSR Initiative of the Year award for Malaysia at the Insurance Asia Awards 2021, launched the #MySenyum contest. The 6 weeks long contest kicked off on January 28th, 2022 and will end on March 13th, 2022.

A simple yet timely campaign, #MySenyum aims to gather all Malaysians on Instagram and Facebook, to showcase photos of their smiles and messages to bring positivity and good vibes back to the hearts of the thousands of Malaysians going through troubled times.

MCIS Life is setting up #MySenyum to be the happiest nationwide campaign by encouraging all Malaysians to come on board and bring joy to the lives of others across the country.

Embrace the new year with a smile, join us in lifting up the spirit of fellow Malaysians.

APPIES Asia Pacific 2022 is happening in Malaysia!

Campaign entries must have run between Jan 2020 to May 2022
(open to campaigns ran from any Asia Pacific market during this period)

Visit appies.asia for details, registration and submissions NOW!

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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