Remember how purple always makes you smile?

mcis purple mysenyum marketing magazine malaysia

This piece was first Published in MARKETING WEEKENDER Issue 319

Since late December 2021, commuting across the country has become interesting for motorists with the surprising appearance of purple billboards on highways and roads in major cities across Peninsular Malaysia.

Bearing the single phrase of ‘#MySenyum Detik Keriangan Bersama’ and a website address, the bright purple billboards are part of a new marketing campaign by MCIS Life with a powerful underlying message – a reminder for all Malaysians to smile.

MCIS Life is here to give you the best reason to smile – to make others happy. In the spirit of #PeopleHelpingPeople, MCIS Life has just launched the #MySenyum social media contest starting in Jan 2022 in an effort to spread happiness amongst fellow Malaysians.

In the toughest of times, such as the one we are going through right now tackling the aftermath of the floods that literally washed the smiles off our faces and while the pandemic morphed into something worse, bending our ‘normal’ along with it, smiles from you and your loved ones could be the source of strength and perseverance for our fellow Malaysians.

mcis purple mysenyum marketing magazine malaysia 2

In this pursuit of smiling away our fears and uncertainties, MCIS Life, Winner of the CSR Initiative of the Year award for Malaysia at the Insurance Asia Awards 2021, launched the #MySenyum contest. The 6 weeks long contest kicked off on January 28th, 2022 and will end on March 13th, 2022.

A simple yet timely campaign, #MySenyum aims to gather all Malaysians on Instagram and Facebook, to showcase photos of their smiles and messages to bring positivity and good vibes back to the hearts of the thousands of Malaysians going through troubled times.

MCIS Life is setting up #MySenyum to be the happiest nationwide campaign by encouraging all Malaysians to come on board and bring joy to the lives of others across the country.

Embrace the new year with a smile, join us in lifting up the spirit of fellow Malaysians.

mcis purple mysnyum contest guide marketing magazine malaysia

appies asia pacific gif

APPIES Asia Pacific 2022 is happening in Malaysia!

Campaign entries must have run between Jan 2020 to May 2022
(open to campaigns ran from any Asia Pacific market during this period)

Visit for details, registration and submissions NOW!

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene