Httpool by Aleph Empowers Advertisers in Asia on Warner Music Group’s WMX Platform

Httpool by Aleph has expanded its sales partnership with WMX, Warner Music Group’s next generation artist services, media & creative content division. WMX connects artists with fans and puts brands one step ahead of culture. The exclusive sales partnership includes Hong Kong, Indonesia, India, Malaysia, and Taiwan.

The Warner Music Group WMX platform focuses on raising artists’ voices, brightening brand visions, and increasing fan engagement more than ever before. The WMX media and creative content division reaches over 244 million unique monthly viewers around the world and offers access to premium, award-winning content.

“Since launching WMX’s Media offerings across Asia, we have seen an overwhelmingly positive response from brand partners and agencies”, said Paul Josephsen, Global CSO for WMX. He continued “We’re excited to bring new, premium audiences to brands through our global music talent and to continue to build a local brand-community supporting our artists.

Our team in Asia will be working closely with media planning & buying, providing the first-class service that WMX has become known for across the globe.”

“Music connects generations and people from all over. The great talent united in the WMX’s portfolio speaks for itself”, comments Pankaj Jain, Partner Director in MPL, for Httpool by Aleph. He adds “this offers a unique opportunity for brands to be connected with artists that have devoted fans and followers across the world.”

This exclusive partnership is available to all advertisers across the APAC region.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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