TM Launches First AI Music Platform, Celebrating Malaysian Languages and Local Dialects

TM announces the launch of “Sejuta Suara, Satu Ritma, Jiwa Merdeka,” campaign in celebration of Hari Kebangsaan and Hari Malaysia 2024.

It is the first AI-powered platform that enables Malaysians to perform the iconic patriotic anthem “Gemuruh Jiwa” in a wide array of local languages and dialects, bringing cultural diversity to the forefront.

The platform is a first of its kind in Malaysia, combining advanced AI technology with a deep appreciation for the country’s multilingual tapestry.

By utilising AI for automated lip-syncing and voice cloning, TM has created an experience that allows users to sing in their preferred language or dialect with realism and ease.

The technology driving this platform is a collaboration of seven state-of-the-art AI and API platforms, seamlessly integrated to deliver a smooth and intuitive user experience.

Powered by Credence, TM’s cloud and digital solutions arm, the platform is a testament to TM’s commitment to pushing the boundaries of what is possible with digital technology.

Amar Huzaimi Md Deris, TM’s Group Chief Executive Officer said, “This initiative highlights how AI can be harnessed to celebrate and preserve Malaysia’s rich linguistic diversity.

It gives Malaysians a new way to connect with each other and transform the iconic patriotic anthem into a unifying force for the nation.

By leveraging advanced AI technology to promote our unique linguistic heritage, we contribute to national integration, digital inclusion, cultural preservation while fostering stronger unity and a digitally savvy society.”

TIME TO ENTER APPIES

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2024 to May 2025

SUBMIT YOUR ENTRY

MARKETING Magazine is not responsible for the content of external sites.