4 Ways Gig Workers Can Grow Your Business

Let’s face it. Today’s business owners must pay more attention to efficiently deploy scarce resources to grow their top and bottom lines. 

With that in mind, many crafty entrepreneurs are leveraging today’s/ growing Gig economy, as they turn to freelancers, also known as giggers, to accelerate their growth. Here is what they are seeing:

1. Giggers are experts in their profession

Growing your business is a complex process of multiple things happening at the same time. While many small businesses aim to multitask and be jack of all trades, there are certain tasks better left to experts. Looking to build a website, for instance?

This is where a gigger can be valuable. Instead of hiring a full-time web designer or engaging a third-party web design agency, you can hire a gigger for that specific project and avoid further salary costs or retainer fees.

2. Giggers will save you time and money

When hiring full-time staff, there’s a lot more cost to account for than just salary. Taxes, health insurance, paid leave benefits, office space and equipment costs immediately come to mind. 

That said, many overlook the cost of training. Most giggers will be ready to contribute from Day 1. They are a “plug and play” option to immediately get things done. 

3. Giggers allows for flexibility

So, you hired a full-time staffer and no longer have a use for the employee. Because of their status, you are forced to continue paying that salary and employer charges regardless of that staffer’s workload. 

When you hire a gigger for a specific project and the work is done, you are off the hook. You don’t need to pay for that idle time. Should the need arise, you can always rehire the gigger. Those resources could be used for other things in between projects. 

4. Giggers help you get more things done

As giggers are paid based on output, they are incentivized to get things done faster.  This increased productivity should increase your capacity to meet client needs.

Malaysian businesses can now also leverage the gig economy thanks to the homegrown platform GIGPLE, which provides access to thousands of Marketing & Communications professionals who are ready to contribute immediately. 

Post a gig today and get the support you need.

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


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