Cat Street View – APPIES Asia Pacific 2016 Gold Winner

cat street view i&s bbdo japan

Cat Street View was one of the Gold Winner campaigns of APPIES Asia Pacific 2016.

Presented by Susumu Yamamoto, Communication Planner at I&S BBDO, Cat Street View was a campaign created for Hiroshima Prefecture to boost the tourist traffic at Onomichi.

Onomichi is a small city that is located in Japan’s western Hiroshima prefecture.

They were struggling against the slow growth in tourist numbers back then.

The team at I&S BBDO developed “Cat street view” a Digital map like Google Street View, it is a service that introduced Onomichi from the perspective of cats (from a height of 15cm above the ground) through a narrow alley or sometimes even from under cars.

After the launch, it was broadcast by 409 media outlets (equated to an advertising cost of $8.0 million) and the number of visitors to Onomichi rose over 20% compared with the previous year.

Take a look at the campaign:



Client: Hiroshima Prefecture

Client Credits:

Maiko Awane – Supervisor

Agency Credits:

Kan Eguchi – General Director

Masaki Honda – Executive Creative Director

Daisuke Sasaki – Communication Director

Susumu Yamamoto – Communication Planner

appies asia pacific

APPIES Asia Pacific 2022 will be hosted by Malaysia!

APPIES Asia Pacific is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

Despite hosting this event virtually due to the ongoing battle against COVID-19, this is the only event in the region where Live Presentations meets Live Judging.

Similar to TED Talks, APPIES is the chance for great presenters with outstanding work to show it off to some of the region’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!

For more details visit

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