BBDO Guerrero’s dissolving bottle strikes again at the recent Design Week Awards and New York Festivals Advertising Awards

BBDO Guerrero continues to collect industry accolades, with the recent event of the UK Design Awards and New York Festivals Advertising Awards 2022 for its reimagining of shampoo packaging with their “The Dissolving Bottle” campaign. 

Since its launch, the work has collected a total of 28 awards from several shows, including a Gold at AdFest earlier this year and a wood pencil from D&AD. 

The campaign won the Design, Climate, Action: Designing Sustainably category at the 2022 Design Week Awards and was praised by the judges as “super creative and avoids plastic. Helps consumers understand the product with a very neat solution.” BBDO Guerrero was also the only Filipino agency to receive recognition at the awards.

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At the most recent New York Festivals Advertising Awards under the Package & Product Design: Best Use Category, the campaign won a bronze award for Best New Green Package Design. 

“We are very proud that the Dissolving Bottle, a Filipino campaign, was recognized by the UK Design Awards and the New York Festivals Advertising Awards, for its simple and innovative role in promoting sustainability. It’s definitely a great boost in helping us make more people aware of alternatives to a greener and less plastic-dependent future,” says BBDO Guerrero’s Creative Chairman, David Guerrero.

Design Week is a UK-based digital publication that caters to the design and creative industry founded in 1986. The New York Festivals Advertising Awards is an international competition that awards excellence in execution, craft and creativity since 1957.


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

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