Allianz Insurance and BBDO Shanghai Discover the Strength to Move Forward

How can a brand campaign stand out during the Olympic Games? For such a regularly asked question, BBDO Shanghai and worldwide Olympic and Paralympic insurance partner Allianz presented an uncommon answer with the jointly created the campaign “The Strength to Move Forward”.


Many brands and agencies have created various content campaigns about the Olympic Games. It is not strange for BBDO to help brands create Olympic campaigns. Whether the work was for the Olympic Games or Olympic Winter Games, BBDO has a wealth of brand Olympic communications experience.

However, this time round, it was a challenge for BBDO to avoid aesthetic fatigue and help the 130-year-old German insurance brand Allianz create such an impressive campaign at the high-profile Olympic and Paralympic Winter Games Beijing 2022.

Give Creativity The Strength to Move Forward with Breakthrough Production

BBDO put down its previous Olympic Campaign experience and abandoned the conventional practice of manifesto-style sports TVCs.

Instead of using a large amount lot of copy content in the video, the team let two small characters tell a simple short story, with a man who walked across mountains and rivers, and a girl who chased figure skating dreams in her own world.

They finally meet each other in the competition and become the strength to move forward to each other.

Give the Production the Strength to Move Forward with Optimistic Determination

The team also encountered great challenges during the filming process. Before the shooting started, the BBDO team was almost unable to attend the shooting as scheduled due to the impact of the Covid-19 pandemic in Shanghai.

In order to present the story more realistically, both the BBDO team and the whole production team went to the plateau area to shoot which was minus 26 Degrees Celsius. The cold weather and altitude sickness were undoubtedly huge challenges for everyone.

But the production team, the actors, the BBDOers and the clients, all moved forward with the strength from each other, and finally presented the film to the world.

allianz bbdo shanghai actor lacking oxygen
The actor who was still smiling and persisting performance despite a lack of oxygen
allianz bbdo shanghai dedicated crew
Dedicated executive team

Give Everyone the Strength to Move Forward with The Spirit of This Film

BBDO Shanghai and Allianz Insurance jointly created this campaign to present this strength to move forward to all athletes who are fighting for their dreams, to all audiences who wholeheartedly support the athletes, and to everyone who moves forward fearlessly.

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APPIES Asia Pacific 2022 is happening in Malaysia!

Submission deadline has been extended to January 31, 2022.

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


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